Reselling hosting
You take the hosting provider's resources in bulk and sell them to your customers under your own name.
You don't need your own servers, data centers, engineers, and system administrators.. You take a ready—made infrastructure, set your own tariffs, set prices, and work as a full-fledged hoster. Your customers won't know whose servers are behind your brand.
Suitable for whom:
- Web studios and freelancers who create websites.
- For novice hosters and owners of a large number of websites
- IT companies that expand the range of services and anyone who wants to build a stable recurrent business
How reselling works: a 3-step scheme
- You get a reseller plan.
- Create your own pricing plans
- If you accept payment, the difference between your price and the provider's is the profit.
All maintenance, hardware upgrades, and security are on the provider's side. The main task is to sell and support customers.
Discount system
The more active orders there are, the higher the discount:
| Service | Number of orders | Discount |
|---|---|---|
| Shared Hosting | 1–5 | up to 5% |
| VPS | 6–15 | up to 15% |
| Dedicated Server | 16–20 | up to 20% |
Full White Label branding
This is a key advantage of reselling. Your subscribers won't know that you're running on a third-party provider's infrastructure.:
- Your logo and company colors in the control panel and system messages
- Own NS servers — users direct domains to your nameservers
- Clients' own IP addresses are linked to dedicated IP addresses that are not linked to other users.
WHMCS Billing Panel
- Automatic subscriber registration
- Accepting payments on your website and automatically processing accounts
- An interface without the need for technical knowledge
Requirements for the reseller
| Requirement | Hosting | VPS/Dedic |
|---|---|---|
| Own website | Preferably | Necessarily |
| Minimum sales volume | No | No |
| The first line of support | Yes | Yes |
| Responsibility for content | Yes | Yes |
| Minimum selling price | Not lower than the hoster's | Not lower than the hoster's |
Important: you are solely responsible for what your users post on the servers. It is your responsibility to independently check subscribers and process complaints.
Reselling vs Affiliate Program
Two different tools with different purposes:
| Parameter | Reselling | Affiliate program |
|---|---|---|
| Revenue model | Sales margin | Commission for attracted clients |
| Service participation | Yes (first line of support) | No |
| Own brand | Yes | No |
| Scalability | High | Average |
| Attachments at the start | Minimal | Zero |
| Goal | Build a business | Passive income |
| Commission/margin | Up to 30-45% | Up to 10% of the order amount |
If you want to build a business, choose reselling. If you want passive income, you can use an affiliate program.
Checklist for launching a reselling business
- Choose a tariff for the planned number of subscribers
- Register a domain and launch a website with a description of tariffs
- Install and configure WHMCS
- Configure the White Label: logo, NS servers, IP addresses
- Create tariff plans with your markup
- Enable payment methods
- Launch sales
FAQ
No. The license is included in the price of the reseller plan.
No, if the White Label is configured correctly: your own logo, NS records on your domain, dedicated IP addresses.
Yes, at any time, you can increase the number of accounts or switch to a plan with more resources.
No. The reseller's price cannot be lower than the retail price.
Reselling does not require knowledge of administration. Everything technical is on the provider's side. For a VPS/dedic, you need at least a basic understanding of the work or a partnership with a technical specialist.